America’s Beverage Companies Launch New Calories Count™ Vending Program

America’s beverage companies today announced a new Calories Count Vending Program, which will be launched in municipal buildings in the cities of Chicago and San Antonio beginning in 2013 and then made available to vending customers nationwide.

“We are proud to launch our Calories Count Vending Program with Mayor Emanuel and Mayor Castro, both of whom are deeply committed to reducing obesity in their communities,” Susan K. Neely, president and CEO of the American Beverage Association, said.

Building upon previous industry initiatives that removed full-calorie beverages from schools and placed new calorie labels on the front of every bottle, can and pack, the Calories CountVending Program will provide clear calorie information on vending machines, encourage lower-calorie beverage choices and remind consumers that “calories count” in all the choices they make. (Full article)

Published on 01/03/2013